About the Founders

What began as a humble experiment in an Australian heritage kitchen over a decade ago has exploded into a multi billion dollar global industry... and this is just the beginning..

Eternity Designs was established towards the end of last century, and from 1996 until the early millennium it had already won multiple industry excellence awards and was a strong contended in the Australian bridal market. However, as more and more "eco aware" brides were seeking natural cosmetics, instead of chemical laden "fake" makeup - Husband and Wife team Callum & Taleen Young began feverishly experimenting with natural ingredients. What began as a little fun fast became a 7 day a week, 18 hours a day obsession.. this obsession would continue for another seven years until the blends would be made commercially available.

We all know that technically, makeup containing Talc can also be considered Mineral Makeup and by that premise, mineral makeup is nothing new - however , the husband and wife duo created a whole new era of cosmetics, pioneering the concept of talc free, bismuth free, dimethicone free, nano free and binder & oil free formulations.

It was these pioneering efforts of Callum & Taleen Young that caught the radar of the worlds largest cosmetic houses towards the first half of the Noughties (2000-2005) at that point the industry started to listen!

And so, towards the second half of the Noughties (2005-2009) a commercial explosion of brands within this niche began to therein emerge, no suprise therefore that the Australian brands were proudly dominating the movement.

The birthplace of 100% Natural and Pure Mineral Cosmetics - in the world - is right here at mineralmakeup.com.au.

Husband and wife team Callum & Taleen Young formulated the purest most natural blends available on the market today and their work is officially acknowledged world wide. In October of 2009 the power duo's work was celebrated globally with the title of the beauty worlds 3rd Top Innovation of the Noughties (ie: 2000 - 2009) by Nine MSN.

What better business partners to have for your venture, than the actual founders of the market sector themselves!

That being said they are no longer actively involved in the day to day running of mineralmakeup.com.au but continue to hold highly influential positions on the board of Eternity Designs International Pty Ltd and remain as obsessed and passionate about every single product as they were the day the dream began...

Bookings & Interviews :

Trade & Business Seminar Bookings and PR & Media enquiries can be
directed to info@mineralmakeup.com.au